More than 100 people who have trained to better understand dementia gathered on the steps outside The Forum in Norwich to show their commitment to making the city dementia-friendly.

Since January, businesses and organisations around the county have been working hard to ensure they are dementia friendly, training their staff to better understand the illness which is set to rise in prevalence by 35pc in Norfolk over the next eight years.

There are now more than 40 members taking part in the bid – among them EDP and Evening News publisher Archant – all pledging support and specific objectives pledges.

Susan Ringwood, chief executive of Age UK Norwich, said: “It’s about us all thinking and understanding more about dementia.”

In Norfolk, some 14,000 people have dementia, but experts believe the figure will rise to 19,000 by 2025.

Find out more